fransiskus budi
Edinburgh, UK · AI Engineer

I build data and AI systems from the ground up — from architecting data infrastructure to deploying AI-powered products. Over the past five years, I've worked across business intelligence, analytics, and AI engineering in both Indonesia and the United Kingdom, often as the person turning a blank slate into a working system. I'm drawn to the space where technical problems meet business decisions, and I care about building things that actually work, not just things that look impressive.

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work experience
AI Engineer Aug 2025 – Present
Brainzyme · Edinburgh, United Kingdom
  • Developed and deployed a multimodal AI customer support chatbot across web, WhatsApp, and email, improving response scalability and consistency using RAG.
  • Built an AI-powered audit layer to evaluate chatbot responses against internal guidelines and quality standards.
  • Built a zero-to-one AI content generation pipeline for image and video assets, integrating generative models, workflow automation, and scheduling.
  • Automated operational workflows, including order-processing support, to reduce manual effort and improve execution speed.
Business Intelligence Lead Jul 2023 – Jul 2024
Jet Commerce Indonesia · Jakarta, Indonesia
  • Led a 5-person BI team in building the company's data architecture from 0 to 1, establishing a scalable foundation for analytics and reporting.
  • Built data collection workflows by developing web scraping and API-based pipelines using Selenium, BeautifulSoup, and Python.
  • Designed and optimized end-to-end ETL and dashboard workflows, improving reporting speed and visibility.
  • Partnered with cross-functional teams to translate data insights into actionable business strategies.
Business Intelligence Senior Associate Nov 2022 – Jun 2023
Lazada Indonesia · Jakarta, Indonesia
  • Delivered decision-ready analysis to senior stakeholders to support strategic planning and performance management.
  • Automated recurring performance reporting using SQL and Python, improving efficiency and reducing manual work.
  • Built data pipelines for recurring business reporting, streamlining data extraction and improving reliability.
Business Intelligence Associate Oct 2021 – Nov 2022
Shopee Indonesia · Jakarta, Indonesia
  • Built dashboards and data models to improve visibility into business operations and support faster decision-making.
  • Engineered an automated user-list generation for marketing campaigns, streamlining execution workflows.
  • Applied predictive modeling to analyze workforce performance and retention, supporting people and operational planning.
Maintenance Analysis Engineer Oct 2019 – Oct 2021
Chandra Asri Group · Banten, Indonesia
  • Built analytical models and Tableau dashboards to support production and maintenance decision-making.
  • Redesigned maintenance reporting workflows to improve process clarity and operational tracking.
  • Implemented predictive maintenance monitoring, backlog tracking, and plant alert reporting.
education
M.Sc. Data Science — The University of Edinburgh, United Kingdom 2024 – 2025
B.Eng. Chemical Engineering — Institut Teknologi Sepuluh Nopember, Indonesia 2015 – 2019
technologies
Languages
Python SQL Scala R JavaScript
Technologies
PyTorch scikit-learn OpenCV BigQuery Postgres Tableau Power BI Looker Studio Vertex AI GCP n8n APIs
Other
Generative AI LLMs RAG LangChain LangGraph ETL Data Modeling A/B Testing Web Scraping